HELVETICA ANYONE?

No ... it is not a type of cheese, but the most pervasive type style known to the graphic arts.

Ai New York City GD Instructor Marcos Chavez took his Typography I students on an exploration of this popular type font and asked them to reconstruct each letter in the Extra Bold version of the font out of various foods such as candy, vegetables, wasabi and even salad dressing! He outlines the process below:

"... Students worked in teams in the context of a photo shoot to (work against the clock) to create and execute the full alphabet within 1 class period. During the following week teams worked together to layout the letters into a full alphabet, words, and sentences in order to better understand kerning (letter and word spacing), leading (the amount of spaces between sentences). Students laid out a classic typographic sentence that contains each letter of the alphabet (The quick brown fox jumps over the lazy dog.)."

Marcos did the same project with his students last year and a video of the process appears below:
http://vimeo.com/10409897

Photos of this year's project appear above.
Great job everyone!

"BETWEEN THE LINES" NOW ON THE FIFTH FLOOR

The Ai New York City Community can view a "wallscape" of last summer's rave fashion show "Between the Lines" on the fifth floor, starting at the wall across from the student lounge and winding its to the hallway at the right (past Dave Moughalian's office), then to the left at the end of the hallway.


Please check it out!

POST-ITS AND PIZZA - POSTSCRIPT

AIGA Student Chapter, under the expert supervision of Ai New York City GD Faculty Marcos Chavez and SuZen, showed that there are more uses of Post-It notes than meets the eye. On Friday, August 19, students decorated the 7th Floor wall space in a colorful citiscape using four different colors of Post-Its. The process took four hours to complete and the space will be the chapter's display space for future happenings.

If any Graphic Design students are interested in joining AIGA, please contact SuZen or Marcos Chavez.

Check out the photos above ... Great job everyone!

POST-ITS AND PIZZA ANYONE?

The Ai New York City community is invited to join Ai New York City Graphic Design instructor Marcos Chavez for an "AIGA collaborative happening" on Friday, August 19 at 5 p.m. on the seventh floor (near the bathrooms). AIGA is an acronym for American Institute for Graphic Arts and is the oldest and largest professional graphic arts organization. For more information on this organization please click on the following link: http://www.aiga.org/About/

The "happening" will entail decorating the wall with Post-It notes and designing the new display panel. The entire community is invited to participate ... Post-Its and pizza will be provided ... just bring your creativity!

Stay tuned for photos and follow-up story!

FUN FLIRTY FASHION LAUNCH

Please join first-year Ai New York City Fashion Merchandising & Marketing student Brian Sledge as he launches his Bolsanada and VMS "Peak-a-Boo" Pouch accessories line today via his website.

Click on http://www.bolsanada.com/ to find out more!


You can also connect with him on http://facebook.com/bolsanada, http://twitter.com/bolsanada or http://bolsanada.tumblr.com/

Congratulations!

DENIMS FOR DOLLARS

Ai New York City's Scholarship Committee will be conducting a "jean day" on Friday, July 29 to raise money to support the The Education Foundation.

All money that is raised from this event will benefit deserving Ai New York City students to achieve their dreams of "Creating Tomorrow". For just a $5 donation (the price of a large latte these days) you can wear jeans to work and benefit our students at the same time!

So what are you waiting for? Please see Camille Bateman on the third floor to donate. Tags will be distributed on July 28 to all those who have paid their donation.

Thanks for your support!

SKATING FOR HOMELESS CHILDREN

Ai New York City Financial Aid Planners Cekina Dilligard and Sherie Spriggs' LNBC (Ladies of Network, Business, Charities) organization are organizing an event to raise funds to purchase school supplies for homeless children living in shelters such as Safe Horizon.

It is a skating party and details are as follows:

Date: Sunday, August 28, 2011

Time: 3:00 p.m. - 5:30 p.m.

Place: United Skates
1276 Hicksville Rd.
Seaford, NY 11783

Donation: $15.00 per person (includes admission, skate rental and game tokens for children)

For more information or if you would like to support this cause, please contact Sherie at 212-625-6351 or Cekina at 212-625-6061.