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Monday, August 22, 2011

HELVETICA ANYONE?












No ... it is not a type of cheese, but the most pervasive type style known to the graphic arts.




Ai New York City GD Instructor Marcos Chavez took his Typography I students on an exploration of this popular type font and asked them to reconstruct each letter in the Extra Bold version of the font out of various foods such as candy, vegetables, wasabi and even salad dressing! He outlines the process below:


"... Students worked in teams in the context of a photo shoot to (work against the clock) to create and execute the full alphabet within 1 class period. During the following week teams worked together to layout the letters into a full alphabet, words, and sentences in order to better understand kerning (letter and word spacing), leading (the amount of spaces between sentences). Students laid out a classic typographic sentence that contains each letter of the alphabet (The quick brown fox jumps over the lazy dog.)."

Marcos did the same project with his students last year and a video of the process appears below:
http://vimeo.com/10409897

Photos of this year's project appear above.
Great job everyone!

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