AI NEW YORK CITY DESIGN PRODUCTION TEAM CLASS GETS REAL-WORLD TRAINING

Ai New York City instructor Soosan Silanee lead her Design Production Team class in a real-life new business project, collaborating with real-life clients EdVenture Partners and an emerging internet company called Zaahah, which is a platform that socially connects you with your online searches.  The students created their own marketing/design agency and each student was assigned a specific department such as finance, public relations, strategy, advertising, coordinators, research and presentations.  The "agency" was given a $3,000 budget to work with as well as the business objective to gain 75,000 registered users on Zaahah.com via Ai New York City marketing.  Planning a promotional event such as the event held in the Gallery on Thursday evening, March 8 was one of the course requirements for the quarter.  The event boasted three DJs, three raffle drawings, design competition (similar to cut & paste), food and prizes, which included Beats by Dre, A Wacom tablet, 16GB flash drive as well as complementary gift cards for the first 25 users registered.  Check out the web links and poster below!

We are proud of everyone who contributed to this effort.  Great job Soosan and your design production team! 

http://zaahahainyc.tumblr.com/
http://www.facebook.com/zaahah
http://edventurepartners.com/